Social Media Advertisement:
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Apart from having parent social media pages, Create respective child social media webpages for respective Universities. (Facebook, LinkedIn, Twitter, Purdue Next Blog). Eg: Facebook page named – Purdue NeXT UNISA.
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Post news of Purdue Next on its Parent page and Child Pages. Increases brand awareness, enthusiasm and competition.
Social Media Coupons:
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Offer some of the bestselling courses for a substantial discount in exchange for someone taking a specific action or two, such as
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Liking on Facebook page, twitter or LinkedIn.
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Sharing their contact Information on Purdue Next (for professors)
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Sharing news about Purdue Next with their friends and followers on other Social Networking Sites.
Interact with Customers:
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Customers prefer a business with a personality rather than a faceless entity.
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Interact with Customers, collect and consider their feedback.
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Offer online support and repost some their comments stating Purdue NeXT appreciates such efforts.
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Last but not the least, provide an option to students to publish their work on Facebook or LinkedIn.
Photo & Video Contests:
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Nothing is more engaging than a photo or a video. Create a contest that requires people to upload a photo or video (that people could vote on) on Facebook Page of Purdue NeXT in exchange for a chance to win something.
Create Purdue NeXT online Case competition:
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Build a business case on Purdue NeXT, post the advertisement on all the social media web pages.
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Such a move increases brand awareness among students.
How do we Increase our Conversion Rate ?
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