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Social Media Advertisement:

 

  • Apart from having parent social media pages, Create respective child social media webpages for respective Universities. (Facebook, LinkedIn, Twitter, Purdue Next Blog). Eg: Facebook page named – Purdue NeXT UNISA.

  • Post news of Purdue Next on its Parent page and Child Pages. Increases brand awareness, enthusiasm and competition.

Social Media Coupons:

 

  • Offer some of the bestselling courses for a substantial discount in exchange for someone taking a specific action or two, such as

  • Liking on Facebook page, twitter or LinkedIn.

  • Sharing their contact Information on Purdue Next (for professors)

  • Sharing news about Purdue Next with their friends and followers on other Social Networking Sites.

Interact with Customers:

 

  • Customers prefer a business with a personality rather than a faceless entity.

  • Interact with Customers, collect and consider their feedback.

  • Offer online support and repost some their comments stating Purdue NeXT appreciates such efforts.

  • Last but not the least, provide an option to students to publish their work on Facebook or LinkedIn.

Photo & Video Contests:

 

  • Nothing is more engaging than a photo or a video. Create a contest that requires people to upload a photo or video (that people could vote on) on Facebook Page of Purdue NeXT in exchange for a chance to win something.

Create Purdue NeXT online Case competition:

 

  • Build a business case on Purdue NeXT, post the advertisement on all the social media web pages.

  • Such a move increases brand awareness among students.  

How do we Increase our Conversion Rate ?

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