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Purdue NeXT would serve as a Subtitute product for Universities which are providing Distance Education in sertain courses
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Purdue NeXT would serve as a Complementary product for Universities which do not provide distance education but provide in class education.
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Purdue NeXT would act as a supporting product for UNISA which constitutes majority of distance education enrollments.
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Purdue NeXT would act as a brand leveraging product for the rest of Universities under distance education.
Classification of Customer Segments
Factors used to identify the potential market segments
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Student enrollment per university
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Distance Education
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Student preferences
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Student:Teacher ratio
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Quality of Education
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Bechmarking with top SA universities
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Government Regualtions
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IT Infrastructure
Nut & Bolts of South Africa
