Exceeding Expectations
Our mission is to develop strategies to launch Purdue NeXT, an online interactive courseware, in South Africa and make it a successful operation for Purdue University.
Our team's promise is to expertly guide 'Purdue Next' along 'the way to South African Market'. We are a team of highly dedicated individuals working towards developing marketing strategies for our client's product Purdue NeXT.
Contact Us
1. Mahender Raj Kalashikam:
2. Ravindran Damodaran
3. Sai Gao
Purdue NExT is an interactive, simulation based learning environment that offers online non-degree advanced courses. The interactive tools used range from circuit simulations, to lean supply chain exercises, to optimization tools, to physical simulations to virtual clean rooms. In addition, access to large datasets to drive these models will enable students to learn while immersed in real world datasets – of numerical, sound and video data.
Our Objectives:
1. Analyze the South African Education Market.
2. Analyze Purdue NeXT.
3. Identify the potential market segments.
4. Identify the potential customers.
5. Find the right balance between the needs of the market and the offerings of the product.
6. Develop a marketing strategy to launch Purdue NeXT in South Africa.
Our Goal:
As a team, our goal is to prepare a marketing plan for the launch of Purdue NeXT in South Africa
Our Strategy:
Though our target customers would be the end users such as Students and Professors, we will have to follow a B2B marketing Strategy as we are trying to hit a market that is comprised of Universities.
