​Purdue NeXT welcomes you to South Africa​​​​

What is Adobe Test and Target ?

Adobe Test and Target provides you with everything you need to tailor and personalize your customer experience to maximize revenue on your web and mobile sites, apps, social media and other digital channels at the segment and  individual level.

 

Future Capabilities of Purdue NeXT:

 

A/B testing

 

Easily set up and run concurrent tests to quickly determine the best offers, messaging, and sequences of Purdue NeXT for different visitor segments.

 

 Multivariate Testing:

 

Use both full and partial factorial testing to understand the most impactful elements and best recipes for delivering real-time targeted content on Purdue NeXT and Social Networking Sites.

 

Rules-based testing:

 

Use pre-set rules, or customized rules, to target Purdue NeXT to a specific audience based on their location, historical behavior, recent purchases, and other variables.

 

Automated Behavioral Testing:

 

Automate the targeting of Purdue NeXT to individual visitors using a self-learning algorithmic approach designed to increase conversion.

 

Segmentation:

 

Use testing to discover and better understand your customer segments and the content each prefers to target effectively.

 

Geo-targeting:

 

Use a visitor’s region — down to the zip code — to deliver tailored, location-related content and offers.

 

Recommendations and cross selling:

 

Make use of historical and affinity data to automatically deliver Purdue NeXT and product recommendations.

 

Site search and browse:

 

Optimize the way your visitors browse, find, compare, and select courses and content in Purdue NeXT.

 

Search - Driven Merchandising:

 

Use pre-set rules, or customized rules, to target content to a specific audience based on their location, historical behavior, recent purchases, and other variables.