The focus medium of communication is ‘Social Media’.
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South Africa -- > A major subscriber base in mobile social network platform because the mobile penetration rate in the country is 10.5 as comparable to other Asian economies.
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Here, MXit is a major social media platform but because this platform is similar to ‘WhatsApp’ where advertising is not feasible it is excluded from being considered as a potential communication channel.
Based upon the above Statistics, we choose the following as feasible communication channels for Purdue NeXT
Where do we want to start selling Purdue NeXT ?
Criteria used to select Communication Channel
1. Identify Target Audinece
2. Analyze the message you want to communicate
3. Calculate the cost of Communicating through identified channels
4. Choose interactive channels to monitor feedback and opinions
5. Work with communication professional to develop and implement the communication strategy
