​Purdue NeXT welcomes you to South Africa​​​​

Focus on creating a brand perception in the below 4 areas.

 

• Interactive simulation based learning environment in ‘Purdue NeXT’

• Courses are viewed digitally

• Course offering

• Brand- ‘Purdue NeXT’

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Poll Results:

 

We have conducted market research on how do students get engaged on facebook with or any other social media site. We released a poll with 4 options. 

 

1. Conducting Polls

2. One on One conversation

3. Video Article

4. News Article

 

The results are as follows

 

 

 

 

 

 

 

 

 

Content on Facebook:

 

Objective : To attract new consumers

 

• Interactive simulation: Embed interactive video flashes

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Based on a Facebook survey conducted it was determined that video/multimedia is an effective communication medium on social networks. So, embedded flash videos posted on Facebook wall can better communicate the value proposition of Purdue NeXT.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

• Digital coursework: Share common non-critical text material on the social networks

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The online platform can be used to share abstract of text of famous courses. Such marketing effort can inspire students to further know about the program and sharing of this material on social media can enable ‘Viral Marketing’

 

• Course offering: Update the new courses offered and registration deadlines

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The famous course streams in the country are Science and Technology, Management and Humanities. Given the expertise of Purdue NeXT in offering such courses Facebook can be used to effectively communicate the course offering schedules and registration deadlines.

 

• Brand Enhancement: News about the research and studies in the university

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The news articles on the Facebook page which project the credibility of Purdue University as a higher educational center of excellence will help enhance the ‘Brand’ image and quality of Purdue NeXT.

 

Content on Linkedin:

 

Objective: To enhance brand and its visibility

 

• Brand Enhancement: Important education based headlines, Purdue research in news

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Publishing of news on Purdue University can improve the credibility of the product ‘Purdue NeXT’ among corporate circles.

 

• Course offering: Articles about the corporates take on Purdue NexT courses

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The articles can enhance the credibility of ‘Purdue NeXT’ and its courses and also enable the reach of the product.

 

Content on Purdue NeXT Blog

 

Objective :To deliver the right content and information to prospective consumers

 

• Course Offering:  Information about the courses offered

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The ‘Purdue NeXT’ blog can help the product to share detailed information about various courses offered in the platform. This can serve as an effective knowledge sharing medium. Members of the blog can also comments on the blog entries.